I was unhappy. I felt stuck. Something HAD to give.
I LOVED my job as a journalist. It was creative. It was challenging. But after four years, I knew something wasn't right. I've never really fit into a specific box, and I've always known that in order to feel truly fulfilled, I'd have to create my own opportunity. So that's what I did.
I took parts of my job that I loved: creativity, innovation, and community and looked at what I could do. Toledo has so many amazing and unique small businesses. But, not all of them have the time or the resources to market themselves in a way that truly highlights WHO they are.
That was it. I had my vision: to create social media content that shows small businesses in their best light, and reaches the people who matter most.